Media Relations Officer

Website University of Toronto

Job Description:

The Media Relations Officer connects daily with leading experts from across the university and journalists across the country to conceive, pitch, deliver and track top-tier earned-media hit

Job Responsibilities:

  • Developing short- and long-term pitching plans in priority areas, in consultation with director, and executing those plans.
  • Scanning the University’s three campuses and consulting with faculty members, administrators and communications colleagues to identify and pitch stories that fit with the university’s strategic communications priorities.
  • Building close working relationships with targeted journalists in key media outlets; knowing at any time what those journalists are working on, matching those interests to stories and coverage themes that serve the university’s communications strategy, and advancing those stories in a way that garners media coverage of strategic value to the university.
  • Coordinating pan-university media strategies, and responses to media enquiries – ensuring that divisional counterparts are well served and aware of university-level communications strategy on specific topics.
  • Identifying stories about academic research undertaken at the university with the potential to attract significant positive attention to the university, and advancing those stories to garner maximum impact.

Job Requirements:

  • Bachelor’s Degree in a related field (e.g. journalism, communication, ) or acceptable equivalent combination of education and experience.
  • Minimum four (4) years’ experience personally pitching top-tier journalists with high-performing results.
  • Demonstrated ability to formulate earned-media ideas within a mandate set by a manager and execute those ideas effectively.
  • Demonstrated ability to exceed goals and targets set by a manager.
  • Demonstrated ability to build and maintain close working relationships with key journalists.
  • Demonstrated ability to manage relationships and requests with tact, diplomacy and persuasion.

Job Details:

Company: University of Toronto

Job Category: Education

Vacancy Type: Full Time

Job Location: London, ON, CA

Application Deadline: N/A

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