Website University of Toronto
Job Description:
The Media Relations Officer connects daily with leading experts from across the university and journalists across the country to conceive, pitch, deliver and track top-tier earned-media hit
Job Responsibilities:
- Developing short- and long-term pitching plans in priority areas, in consultation with director, and executing those plans.
- Scanning the University’s three campuses and consulting with faculty members, administrators and communications colleagues to identify and pitch stories that fit with the university’s strategic communications priorities.
- Building close working relationships with targeted journalists in key media outlets; knowing at any time what those journalists are working on, matching those interests to stories and coverage themes that serve the university’s communications strategy, and advancing those stories in a way that garners media coverage of strategic value to the university.
- Coordinating pan-university media strategies, and responses to media enquiries – ensuring that divisional counterparts are well served and aware of university-level communications strategy on specific topics.
- Identifying stories about academic research undertaken at the university with the potential to attract significant positive attention to the university, and advancing those stories to garner maximum impact.
Job Requirements:
- Bachelor’s Degree in a related field (e.g. journalism, communication, ) or acceptable equivalent combination of education and experience.
- Minimum four (4) years’ experience personally pitching top-tier journalists with high-performing results.
- Demonstrated ability to formulate earned-media ideas within a mandate set by a manager and execute those ideas effectively.
- Demonstrated ability to exceed goals and targets set by a manager.
- Demonstrated ability to build and maintain close working relationships with key journalists.
- Demonstrated ability to manage relationships and requests with tact, diplomacy and persuasion.
Job Details:
Company: University of Toronto
Job Category: Education
Vacancy Type: Full Time
Job Location: London, ON, CA
Application Deadline: N/A
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