Digital Experience Lead

Website OTPP

Job Description:

Develops, plans and carries out an email channel strategy that increases self-service, reduces assisted-service reach and aligns with overall business objectives

Job Responsibilities:

  • Trains and mentors team members on current technology standards and trends
  • Responsible for leading and managing change for Environment & Release Management processes across the applications to ensure that changes are planned, coordinated, communicated, timely and are of high quality to meet project and business expectations
  • Other duties as assigned
  • Creates and carries out process documentation, technical requirements, standard methodologies, style guides and other relevant guidelines; evolves processes and guidelines and communicates changes as needed
  • Demonstrates requirements traceability and, where appropriate, leads the User Acceptance phase of initiatives (define strategy, plan, approve test cases, oversee execution). Works with Business, Solutions Engineering and QA to ensure built solutions meet stated requirements
  • Outstanding analytical, critical thinking and creative problem-solving skills enhanced with excellent written and verbal communication skills to: assess privacy compliance for new programs or services; coordinate impact assessments; investigate and prepare responses for privacy breach incidents; analyze and interpret legal and policy requirements
  • Resolves most effective method of deploying content to target audiences in email channel, as well as other digital channels
  • Continually looks for opportunities for process, quality and delivery improvements across all digital channels
  • Supervises performance, finds opportunities for optimization and testing, and ensures accurate tracking is in place on all digital experiences (ensures digital standard methodologies are embedded in marketing campaigns)
  • Maintains solid understanding of digital trends and standard methodologies to ensure innovation, productivity and optimization of member experience
  • Develops and leads experiments across email channel and other digital channels, collaborating with business partners and key collaborators, to align on objectives, measure efficacy and minimize risk
  • Resolves versioning and setup of campaigns, from simple one-offs to multi-versions to fully dynamic, targeted emails
  • Sets priorities to meet delivery standards and mitigate risk, as required.
  • Keeps up-to-date on emerging external trends, emerging issues, industry advancements and material incidents across various industries
  • Partners with Insights team to supervise and analyze effectiveness of reach across all digital channels, report on key metrics, highlight key findings, identify trends and opportunities and make strategic recommendations to improve the digital experience
  • Ensures email creatives and digital initiatives are built in an efficient manner, follow guidelines, technical requirements and standard methodologies, etc.
  • Ensures that daily/monthly operating procedures are optimally carried out and problems are resolved, with significant issues brought to management’s attention and recommendations for changes to procedures are made where vital
  • Maintains thorough review and approval process to ensure successful and timely execution of all email campaigns
  • Provides leadership and guidance on how to improve impact of initiatives across email, while adhering to creative, design and content standards, UX best practices, corporate guidelines and legislative requirements
  • Leads all emails and plans, collaborating each component, setting priorities, coordinating timing and supervising all dependencies to ensure optimal execution

Job Requirements:

  • Well-versed in email/digital strategies and standard methodologies and passionate about becoming a leader in the pace
  • Comfortable with ambiguity and able to balance changing requirements and priorities
  • Minimum of three years mentoring and peer review experience
  • Strong ability to adapt to delivery tools (eg, Jira, Confluence, SharePoint, etc.).
  • Advanced knowledge of and experience using content management systems (AEM) and email platforms (Salesforce)
  • Demonstrated superior issue detection, risk and timeline coordination, effective team building, and deal with changing priorities
  • 5 years’ experience in digital development and/or communications and marketing
  • Superior understanding of digital analytics
  • Problem solver with the ability to analyze and prioritize to meet business objectives
  • Superior project management and time management skills with the ability to manage multiple priorities for multiple stakeholders simultaneously
  • Experience with Agile model, UX and HTML preferred
  • Proven track record to support, influence and counsel senior leaders
  • Excellent knowledge of email channel and current industry uses and trends for effective email engagement & delivery
  • Is self-motivated with good judgement, tact, and an ability to initiate and inspire change in a positive and professional manner
  • Experienced in developing and carrying out complex email, social, web and other digital delivery strategies
  • Undergraduate degree in communications, user experience or other relevant training
  • Ability to work independently but also collaboratively with a variety of individuals at different levels and from different areas/functions

Job Details:

Company: OTPP

Job Category: Government

Vacancy Type: Full Time

Job Location: Hamilton, Ontario, CA

Application Deadline: N/A

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