Digital Marketing Coordinator

Website D2L

Job Description:

The Digital Marketing Coordinator will be responsible for the management of content across helping to aggressively promote the brand and drive demand generation.

Job Responsibilities:

  • Drive content of to ensure messages align with the brand and value props
  • Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies
  • Define and manage SEO and SEM strategy
  • Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website
  • Proven results in driving web site traffic, and web related outcomes including lead generation
  • Analyze website traffic and seek opportunities and avenues to optimize performance
  • Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing and implementing corresponding solutions.

Job Requirements:

  • 1-3 years’ experience delivering web content and running paid marketing campaigns
  • Ability to create positive external relationships and internal cross-functional stakeholders
  • Expert in written and oral communications through multiple mediums and for a wide range of audiences across industry sectors, geographies and audiences

Job Details:

Company: D2L

Vacancy Type: Full Time

Job Location: Toronto, ON, CA

Application Deadline: N/A

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