Website D2L
Job Description:
The Digital Marketing Coordinator will be responsible for the management of content across D2L.com helping to aggressively promote the brand and drive demand generation.
Job Responsibilities:
- Define and manage SEO and SEM strategy
- Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website
- Proven results in driving web site traffic, and web related outcomes including lead generation
- Drive content of D2L.com to ensure messages align with the brand and value props
- Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing and implementing corresponding solutions.
- Analyze website traffic and seek opportunities and avenues to optimize performance
- Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies
Job Requirements:
- Strong working knowledge of and experience using social media in a business-to-business environment
- 1-3 years’ experience delivering web content and running paid marketing campaigns
- Experience working within a fast growing, global company
- Ability to create positive external relationships and internal cross-functional stakeholders
- Strong project management experience
- Expert in written and oral communications through multiple mediums and for a wide range of audiences across industry sectors, geographies and audiences
Job Details:
Company: D2L
Vacancy Type: Full Time
Job Location: Kitchener, ON, CA
Application Deadline: N/A
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