Senior Manager

Website Canadian Red Cross

Job Description:

We are looking for a Senior Manager – Digital Marketing, you will work with the Associate Director, Digital Marketing, the Senior Manager, Digital Marketing plays a critical leadership role on the Digital Marketing Team.

Job Responsibilities:

  • Develop the strategic goals and priorities of the program, in close collaboration with the Associate Director of Digital Marketing and third-party agencies and lead the marketing strategy and execution for our major fundraising, cultivation, and stewardship campaigns throughout the year.
  • Brainstorm and collaborate with channel lead to leverage historical results and new datasets to identify, test, and refine marketing initiatives.
  • Collaborate with digital, monthly giving, and direct marketing channel leads to develop new strategies and ideas for fundraising and lead-generation campaigns.
  • Design tests to validate marketing effectiveness for channel optimization and growth opportunities. Conduct post-mortems at the end of each campaign in a timely manner. Document the learnings and ensure they are communicated and used to help improve future project.

Job Requirements:

  • Ability to establish rapport and credibility and build strong relationships with all levels of internal and external partners in a complex organizational structure.
  • In-depth knowledge of digital marketing channels, platforms and tools.
  • Strong oral and written communication skills in English (French is an asset).
  • Ability to interpret complex information and to communicate it to a variety of audiences.

Job Details:

Company: Canadian Red Cross

Vacancy Type: Full Time

Job Location: Niagara Falls, ON, CA

Application Deadline: N/A

Apply Here